2026年8月18日，绿色生活共创联盟（以下简称“联盟”）在深圳腾讯滨海大厦正式成立，联盟由15家跨行业企业联合发起，覆盖11类大众日常消费场景。
On August 18, 2026, the Green Living Co-creation Alliance (hereinafter "the Alliance") was officially established at Tencent Binhai Mansion in Shenzhen. Jointly initiated by 15 cross-industry enterprises and spanning 11 categories of daily consumer scenarios.
作为联盟联合发起单位，珀莱雅股份持续践行绿色可持续发展理念，积极探索将绿色理念融入企业经营与消费者沟通，并与腾讯等跨行业企业携手，通过企业协同共创，推动公众绿色消费和绿色生活方式转变。联盟设立了严格准入标准，拒绝“口号式”加入，所有企业均须具备可量化的实践基础，并由SGS与ERM两家国际专业机构提供技术支持，确保绿色成果真实可核验。
As a co-initiator of the Alliance, Proya Cosmetics continues to uphold its philosophy of green and sustainable development, actively exploring ways to integrate green concepts into its business operations and consumer communication. Teaming up with Tencent and other cross-industry enterprises, Proya promotes public green consumption and the shift toward green lifestyles through enterprise collaboration and co-creation. The Alliance has established strict admission criteria, rejecting "slogan-only" participation. All member enterprises must possess a quantifiable foundation of practical action, with technical support provided by two international professional institutions, SGS and ERM, to ensure that green outcomes are authentic and verifiable.
聚合｜从各自行动，到携手共创
这15家成员企业，都是公众日常生活中的熟悉面孔，覆盖了美妆个护、循环回收、住宿、家庭居住、办公学习、家电、零售电商、食品饮料、日用纸品、内容娱乐等11个日常消费场景，通过企业协同、场景联动和资源共享，把原本分散的行动连接起来。过去，一家企业能提供的，是一个场景里的绿色选项；现在，15家企业共创的，是一张覆盖衣食住行的绿色网络，为公众带来更丰富的绿色场景和体验。
These 15 member enterprises are familiar household names, spanning 11 daily consumer sectors, including beauty and personal care, recycling, hospitality, home furnishing, office supplies, home appliances, retail e-commerce, food and beverages, paper products, and culture and entertainment. Through collaboration and resource sharing, they connect previously fragmented green initiatives. In the past, individual enterprises could only offer green choices in limited scenarios; today, the 15 enterprises have united to build a green network covering essential aspects of daily life—clothing, food, housing, and mobility—bringing more low-carbon experiences to the public.
量化｜让绿色行动可衡量
当下，抵制“洗绿”已经成为行业和社会共识，行动想要获得大众信任，关键在于可核验、可衡量。为此，联盟引入SGS与ERM两家国际专业机构进行技术支持：SGS为项目数据管理与成果核验提供技术支持，保证绿色成果真实客观；ERM为公众绿色行为的测算提供专业建议，确保科学合理。让行动可记录、成果可量化、价值可衡量，能直观看到绿色行动带来的实际成效。
Today, resisting “greenwashing” has become a consensus across both the industry and society. For environmental actions to gain public trust, the key lies in verifiability and measurability. To this end, the Alliance has engaged two international professional organizations, SGS and ERM, to provide technical support: SGS supports project data management and results verification to ensure authenticity and objectivity, while ERM provides professional advice on measuring public green behaviors to ensure scientific rigor. By ensuring actions are trackable, results are quantifiable, and value is measurable, the tangible outcomes of these green initiatives can be clearly visualized.
探索｜珀莱雅股份以循环实践，连接绿色生活
作为联合发起企业之一，珀莱雅股份以“美美相生，共向未来”为可持续发展理念，围绕“创造美、传递美、成就美”，将可持续发展融入产品、运营、价值链与社会责任，持续探索美妆行业绿色转型路径。
As a co-founder, Proya adheres to the sustainability philosophy of “Beauty Aspirations for a Shared Future.” Centered on “creating, conveying, and achieving beauty,” the company integrates sustainability into its products, operations, value chain, and social responsibility, continuously exploring green transition pathways for the beauty industry.
在企业端，珀莱雅股份从产品全生命周期出发，建立可持续产品评估模型，在可持续研发、绿色包装、低碳生产和责任采购等环节协同推进。围绕包装减量化、再使用和可循环，持续推广替换装、轻量化设计及可持续包装材料；在仓储物流环节搭建循环箱流转体系，2025年全年联合电商平台回收循环箱86万件，让绿色实践贯穿产品从生产到交付的更多环节。
On the corporate side, Proya has established a sustainable product assessment model based on the full product lifecycle, advancing sustainable R&D, green packaging, low-carbon production, and responsible sourcing. Focusing on packaging reduction, reuse, and recyclability, Proya continues to promote refills, lightweight designs, and sustainable materials. In logistics, it has built a reusable box circulation system, recovering 860,000 boxes in 2025 through collaboration with e-commerce platforms, ensuring green practices span from production to delivery.
在公众端，珀莱雅股份通过数字平台展示产品可持续信息，并借助替换装推广和多元沟通，倡导消费者参与绿色、低碳的生活方式。加入联盟后，珀莱雅股份将进一步连接跨行业绿色场景，把企业端的可持续实践转化为更易感知、更便于参与的消费体验，让绿色美妆从产品选择延伸为日常行动。
On the consumer side, Proya displays product sustainability information via digital platforms and encourages consumers to adopt green, low-carbon lifestyles through refill promotion and diversified communication. Upon joining the Alliance, Proya will further connect cross-industry green scenarios, transforming corporate sustainability practices into more perceptible and accessible consumer experiences, extending green beauty from product choice to daily action.
持续｜从联盟成立，到长期行动
依托成员已有的绿色实践，联盟将持续打通各类绿色消费场景，搭建绿色行动网络，推动开展跨企业联动活动，不断拓展公众参与绿色行动的场景与形式，让更多绿色实践转化为常态化行动，推动绿色消费逐步融入日常生活。
Leveraging members’ existing practices, the Alliance will continue to link green consumption scenarios, build a green action network, and promote cross-enterprise collaboration. By expanding the scope and forms of public participation, it aims to normalize green practices and integrate green consumption into daily life.
附（图）：绿色生活共创联盟-绿色实践成果
Appendix (Figure): Green Living Co-creation Alliance—Achievements in Green Practices